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Cristiano Ronaldo Tight Shorts Spark Consumer Demand

“British department stores group Debenhams said on Thursday sales of skimpy shorts leapt over 117 percent in the last week, after Ronaldo was photographed sporting his skin-tight style on holiday in the United States. ‘His sense of style has moved men’s shorts into an entirely new ball game,’ said Paul Baldwin, Debenhams’ director of buying for menswear.” Link

the highest mark to their marketing dept, but I doubt this percentage will cover the amount they’ve paid