MTV Plans 16 New Reality Shows To Counter Ratings Drop
“The cabler’s recent ratings declines include a 23% fourth-quarter drop in its core demo of 12- to 34-year-olds. So MTV is embarking on a major programming overhaul, with 16 new unscripted series over the next 4½ months. The series come from high-profile producers including Sean Combs, Matt Parker & Trey Stone, Donald Trump and Nick Lachey. And they represent a major thematic shift for the channel — more toward the meta-scripted reality of MTV’s “The Hills,” one of the cabler’s few success stories these days.” [Link]
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