« Latest News »

"A decade after Tickle Me Elmo first incited consumer frenzy with his infectious giggle, the furry red creature with the toothless grin is back and laughing harder than ever.

The new T.M.X. Elmo -- the "X" standing for the toy's 10th anniversary or "extreme" -- was unveiled yesterday on "Good Morning America" and promotions at Wal-Mart and Toys R Us. The toy had been shrouded in secrecy, part of a marketing campaign to generate buzz. Retailers were required to buy the product sight unseen, and the 40 people privy to its development had to sign confidentiality agreements. Even Elmo's box is stamped "Top Secret."

"Everybody asks me . . . 'What's the next Tickle Me Elmo going to be?' " said Neil Friedman, president of Mattel Inc.'s brands division, which owns Fisher-Price, the toy's manufacturer. "This is in fact, the next Tickle Me Elmo. It's 10 years later and 10 years better.""

Washington Post

News Just In:
» REPORT: NASA ALLOWED DRUNK ASTRONAUTS TO FLY SPACE SHUTTLE
» DARRYL HANAH: NEWSBABE 7.27.07
» DOW DROPS OVER 400 POINTS
» HILARY DUFF MAKES LITTLE KID CRY
» DEMOCRATS: INVESTIGATE ALBERTO GONZALES FOR LYING UNDER OATH
» SANDEE WESTGATE: NEWSBABE 7.26.07
» FILES PROVE U.S. ATTORNEY GENERAL ALBERTO GONZALES LIED UNDER OATH
» ALASKA REPUBLICANS UNDER CRIMINAL INVESTIGATION
» DISNEY SNUFFS OUT SMOKING IN FLICKS
» CROOKS ROB STORE, IGNORE HD-DVD AND STEAL BLU-RAY DISCS
» JESSICA ALBA DUMPS BOYFRIEND CASH WARREN: I'M NOT IN LOVE WITH YOU ANYMORE!
» YOUNG REPUBLICAN PLEADS GUILTY TO RAPE
» DICK CHENEY BIO IS A DUD
» VICTORIA BECKHAM TO LINDSAY LOHAN, BRITNEY SPEARS: STAY AWAY FROM DAVID BECKHAM
» BRITNEY SPEARS IN PHOTO SHOOT MELTDOWN
» MCDONALD'S LOSING MONEY, AGAIN
» ALICIA TYLER: NEWSBABE 7.24.07
» LINDSAY LOHAN BUSTED FOR COCAINE AND DUI AGAIN
» STARBUCKS JACKS UP COST OF COFFEE
» SUICIDE BOMBER KILLS 22 IN IRAQ
» WAL-MART GOES WEB 2.0
» VIDEO CATCHES BRITNEY SPEARS IN PROFANITY-LACED TIRADE VS PAPARAZZI
» SOURCE: MICHAEL VICK TO TAKE LEAVE OF ABSENCE FROM NFL
» KATE MOSS WORRIED ABOUT SEX VIDEO LEAKING ONTO INTERNET
» DREW CAREY REPLACING BOB BARKER ON "THE PRICE IS RIGHT"
» BIKINI CONTEST FOCUSES ON WOMEN'S BUTTS
» PEARL HARBOR 2? JAPAN BUILDS UP MILITARY AGAIN
» SANDEE WESTGATE: NEWSBABE 7.23.07
» TOWNS CRACKING DOWN ON MCMANSIONS
» NEWSPAPERS REFUSED TO PUBLISH PROPAGANDA OP-ED FROM CONDI RICE