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"Olbermann isn't just getting more viewers. He's getting more views -- lots and lots more.

It may have been the Rumsfeld piece that struck a nerve. Captured on YouTube, it was e-mailed all over the country and watched again and again. A month after it appeared on "Countdown,'' it had been seen more than 100,000 times.

"I was told that this thing was flying all around to various places,'' he says. "To hear that as many, if not more, people were seeing it there than had seen it in the original was amazing.''

Not only was it a rock-solid indication that Olbermann was pulling younger viewers, but there was legitimate proof that he could move product as well. The day the Rumsfeld piece aired, pre-orders for Olbermann's new book, "The Worst Person in the World,'' placed it 19,000th on Amazon.com's best-seller list, according to mediabistro.com, a media news Web site. After the commentary aired, the book moved to 19th. "

SF Chronicle

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