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MAXIM MAGAZINE FOR SALE BY PUBLISHER AS LAD MAG MARKET CRASHES

"Dennis Publishing, publisher of Maxim, Stuff, Blender and The Week, announced today that it has put its stable of titles on the block, retaining media investment firm Allen & Co. to explore strategic alternatives. The sale includes all 31 international editions of Maxim, from the U.K. to France, Russia to South America, as well branded licensing deals with the casino in Las Vegas, as well U.S.-based steakhouses, lounges and fashion bedding." [LINK]

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Link | February 15, 2007 4:26 PM
Tags: Business , Maxim , Media

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Comments

I'm not so sure how much the "lad mad market" has crashed, as opposed to Maxim just generally becoming a crappy magazine. I haven't seen a Maxim that I felt like buying in months; its just not as entertaining of a magazine as it once was.

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