News America Now » Advertising

33 Advertisers Dump Fox News' Glenn Beck After Obama Racism Charge

News America Now — Mon, 24 Aug 2009 13:53:39 +0000

Glenn Beck picture

“A total of 33 Fox advertisers, including Walmart, CVS Caremark, Clorox and Sprint, directed that their commercials not air on Beck’s show, according to the companies and ColorofChange.org, a group that promotes political action among blacks and launched a campaign to get advertisers to abandon him. That’s more than a dozen more than were identified a week ago.” Link

Google To Improve Adsense Targeting

News America Now — Wed, 19 Aug 2009 15:44:19 +0000

“A Google AdSense post announces that Google will be making changes to their contextual targeting algorithms in the near future. Woojin Kim, Google AdSense Product Manager said, “this week, we’ll be rolling out a series of enhancements to AdSense’s contextual targeting capabilities, which will more accurately match relevant ads to webpages.”” Link

Google Apps Launches Ad Campaign

News America Now — Mon, 03 Aug 2009 07:51:40 +0000

“Commuters in New York, Boston, Chicago, and San Francisco will be greeted by a progressive series of ads for Google Apps starting Monday and running for a month. The idea is to catch IT managers stuck in horrific traffic spots like New York’s West Side Highway or San Francisco’s U.S. 101 and press them on the benefits of switching to Google Apps with a different ad for each day of the week.” Link

Google Apps Billboard picture

Gidget: Taco Bell Chihuahua Dies

News America Now — Wed, 22 Jul 2009 16:33:31 +0000

“Gidget, the Chihuahua best known for her Taco Bell ad campaign, died from a stroke on Tuesday night at age 15. ‘She made so many people happy,’ says Gidget’s trainer, Sue Chipperton. ” Link

Taco Bell Chihuahua picture