“Microsoft is expected to rebrand and relaunch its Windows Live Search, according to various reports on the Web. There have been tremors on the Web that Microsoft was considering a new brand name for Live Search, and now LiveSide.Net is reporting that Microsoft has taken control of the domain name Kumo.com from its registrar and directing internal traffic to it as a test site. ” [Link]
Microsoft Pictures + News
“Microsoft Corp. said Tuesday that regular PC users will be able to test out a “beta” version of Windows early next year. Windows 7, the forthcoming operating system, will let users choose to see fewer alerts and warnings from their computers.” [Link]
John Hodgman and Justin Long in Apple Mac ads
“Turns out that phase two of the ‘I’m a PC ‘ advertising counterattack against Apple was… created on a Mac. … The offending evidence was metadata found in the images of the PC user featured on the ‘I’m a PC’ web site. The data exposed the fact that the images were produced using Macs running Adobe Creative Suite 3.” [Link]
“One new Microsoft commercial even begins with a company engineer who resembles John Hodgman, the comedian portraying the loser PC character in the Apple campaign. ‘Hello, I’m a PC,’ the engineer says, echoing Mr. Hodgman’s recurring line, ‘and I’ve been made into a stereotype.’” [Link]
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