Study: "Axe Effect" May Be Real
“A new study in the U.K. by Craig Roberts, a University of Liverpool professor who focuses on the role of scent in mate choice among humans and mice, indicates that there might be a whiff of truth in it. The research found that men who used Lynx deodorant, Axe’s British-brand cousin, were seen as more attractive by females than men who used a ‘placebo’ deodorant with no fragrance. ” [Link]
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